Creative Ideas

 

The creative celebrates National Public Health Dentistry Day, paying tribute to dental professionals as unsung heroes behind every smile. It uses a warm, professional, and appreciative tone to resonate emotionally with viewers.

Good Dentist approached me with a brief for World Laughter Day, asking for a special creative that blended their branding with the joyful spirit of the occasion. From this, I visualized a series of different types of laughter—all featuring well-aligned teeth—to reflect both happiness and the brand’s core promise of confident, healthy smiles. This concept gave birth to a playful yet on-brand creative that celebrates laughter while subtly highlighting the impact of Good Dentist's aligners.

Good Dentist, a new-age tooth aligner company emerging in India’s growing dental care market, approached me with their existing logo and entrusted me with the task of developing their master brand creative. Under my art direction, I crafted a visual identity that communicates trust, innovation, and a sense of modern, accessible dental care. The master creative is designed to be clean, minimal, and approachable reflecting the brand’s commitment to providing advanced tooth alignment solutions with a customer-friendly approach. From color palette choices to layout structure, every element was thoughtfully curated to align with Good Dentist’s vision of becoming a reliable and contemporary name in oral health care.

On May 2nd, 2025, for World Labor Day, Good Dentist asked me to create a brand creative that combined the spirit of the day with their vision. I developed a concept that honored hardworking individuals while highlighting the brand’s mission of building confident smiles. The client was very happy, saying the creative perfectly matched what they had envisioned.

Sourberry, a luxury brand poised to make a stylish entrance into Bangalore’s vibrant hospitality scene, has commissioned me to design a distinctive logo unit for the launch of their upscale pub and bar-restaurant. The brand emphasizes sophistication, exclusivity, and a premium lifestyle experience, and the logo is envisioned to reflect these core values. With a focus on elegant typography, refined aesthetics, and a visual identity that resonates with Bangalore’s modern, cosmopolitan crowd, the design aims to position Sourberry as a standout name in the city's luxury nightlife and dining space.